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  • The Business of Biotechnologyby Francoise Simon

    Wiley 2017; US$ 59.95 US$ 51.96

    This book provides a comprehensive overview of the new business context and marketing models for biotech companies, by analyzing best strategies and key success factors for innovation, portfolio management, commercialization and global expansion. It combines conceptual chapters and cases, in collaboration with senior executives from biopharma companies... more...

  • Winning Strategies for the New Latin Marketsby Fernando Robles; Francoise Simon; Jerry Haar

    Pearson Education 2002; US$ 34.00

    Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets , three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics,... more...

  • Oxford Handbook of General Practiceby Chantal Simon; Hazel Everitt; Francoise van Dorp

    Oxford University Press 2009; US$ 63.99 US$ 55.03

    The Oxford Handbook of General Practice has been a lifeline for busy GPs since the first edition published in 2002. Covering the whole of general practice, with hands-on advice from experienced practitioners, this essential handbook provides rapid access to information to help with any day-to-day problems which might arise in general practice.The new... more...

  • Oxford Handbook of General Practiceby Chantal Simon; Hazel Everitt; Francoise van Dorp; Matt Burkes

    OUP Oxford 2014; US$ 57.99 US$ 49.87

    The Oxford Handbook of General Practice is an essential lifeline for the busy GP. It includes hands-on advice to help with any day-to-day problems which might arise in general practice. Revised and updated throughout, this new edition includes several new chapters and expanded information on the new GP contract and training. more...

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