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- Oxford University Press 1990; US$ 32.50
Perhaps more than any other two colleges, Harvard and Yale gave form to American intercollegiate athletics--a form that was inspired by the Oxford-Cambridge rivalry overseas, and that was imitated by colleges and universities throughout the United States. Focusing on the influence of these prestigious eastern institutions, this fascinating study traces... more...
- Taylor and Francis 2004; US$ 59.95
Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. more...
- Taylor and Francis 2002; US$ 59.95
This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed reasoning that draws on the science of communication, as well as its various art forms. more...
- Taylor and Francis 2010; US$ 72.95
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
- Taylor and Francis 2009; US$ 64.95
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Taylor and Francis 2012; US$ 69.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...
- Taylor and Francis 2013; US$ 64.95
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Wiley 2012; US$ 98.95
Bioelectronics is a rich field of research involving the application of electronics engineering principles to biology, medicine, and the health sciences. With its interdisciplinary nature, bioelectronics spans state-of-the-art research at the interface between the life sciences, engineering and physical sciences. Introductory Bioelectronics offers... more...
- Oxford University Press, USA 2011; US$ 174.99
Since sociologists returned to the study of culture in the past several decades, a pursuit all but anathema for a generation, cultural sociology has emerged as a vibrant field. Edited by three leading cultural sociologists, The Oxford Handbook of Cultural Sociology presents the full theoretical and methodological vitality of this critically significant... more...
- Rowman & Littlefield Publishers 2012; US$ 28.99
Parenting Young Athletes is a "how-to" guide for parents of children from elementary school through high school. The latest information on child development, sport psychology, and sports medicine is translated into a comprehensive yet reader-friendly book. Offering insight into the ups and downs of youth sports, the authors provide parents with... more...