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Most popular at the top
- Taylor and Francis 2013; US$ 64.95
This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...
- Oxford University Press 1990; US$ 32.50
Perhaps more than any other two colleges, Harvard and Yale gave form to American intercollegiate athletics--a form that was inspired by the Oxford-Cambridge rivalry overseas, and that was imitated by colleges and universities throughout the United States. Focusing on the influence of these prestigious eastern institutions, this fascinating study traces... more...
- Taylor and Francis 2009; US$ 72.95
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...
- Taylor and Francis 2013; US$ 57.95
This second edition provides practical writing instruction for those preparing to enter the public relations profession, using a process approach to addressing a variety of writing formats and circumstances. For students of public relations. more...
- McFarland & Company, Inc., Publishers 2010; US$ 45.00
This book chronicles the radio appearances of all prominent classic horror movie stars--Boris Karloff, Bela Lugosi, Peter Lorre, Vincent Price, and two dozen more, including "scream queens" like Fay Wray. It contains script excerpts from radio shows as well as material from narrated albums and music singles. Each star's appearances are... more...
- Wiley 2012; US$ 89.95
Bioelectronics is a rich field of research involving the application of electronics engineering principles to biology, medicine, and the health sciences. With its interdisciplinary nature, bioelectronics spans state-of-the-art research at the interface between the life sciences, engineering and physical sciences. Introductory Bioelectronics offers... more...