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- Oxford University Press 1990; US$ 32.50
Perhaps more than any other two colleges, Harvard and Yale gave form to American intercollegiate athletics--a form that was inspired by the Oxford-Cambridge rivalry overseas, and that was imitated by colleges and universities throughout the United States. Focusing on the influence of these prestigious eastern institutions, this fascinating study traces... more...
- Taylor and Francis 2010; US$ 72.95
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
- Taylor and Francis 2009; US$ 69.95
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Taylor and Francis 2012; US$ 69.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...
- Taylor and Francis 2013; US$ 64.95
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Taylor and Francis 2013; US$ 54.95
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types... more...
- McFarland & Company, Inc., Publishers 2010; US$ 45.00
This book chronicles the radio appearances of all prominent classic horror movie stars--Boris Karloff, Bela Lugosi, Peter Lorre, Vincent Price, and two dozen more, including "scream queens" like Fay Wray. It contains script excerpts from radio shows as well as material from narrated albums and music singles. Each star's appearances are... more...
- Wiley 2012; US$ 89.95
Bioelectronics is a rich field of research involving the application of electronics engineering principles to biology, medicine, and the health sciences. With its interdisciplinary nature, bioelectronics spans state-of-the-art research at the interface between the life sciences, engineering and physical sciences. Introductory Bioelectronics offers... more...