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- Taylor and Francis 2010; US$ 72.95
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...
- Taylor and Francis 2013; US$ 69.95
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- CRC Press 2005; US$ 132.95
Introduction. Defining the Limits of Normality. Evaluation of Diagnostic Tests. Use of Diagnostic Tests. Measuring the Commenness of Disease. Measuring and Expressing Occurrence. Establishing Cause. Source and Transmission of Disease Agents. The Cost of Disease. more...
- Lawrence Erlbaum Associates 2004; US$ 70.00
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. more...
- Taylor and Francis 2012; US$ 65.95
Improve quality of life for patients with HIV/AIDS! Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This book focuses on client-based care that addresses the... more...
- Taylor and Francis 2013; US$ 79.95
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.... more...
- Elsevier Science 2013; US$ 31.95
The Chemistry of Arsenic, Antimony and Bismuth is a 16-part book that discusses the composition, structure, and properties of arsenic, antimony, and bismuth. The book is the 21st chapter of the second volume of a series. The first part in this book describes the elements featured, and then discusses the importance of their alloys and compounds. The... more...
- Rowman & Littlefield Publishers 2002; US$ 38.99
This book introduces some of the most influential recent sociological theories, each covered in an essay written by the theory's founder or by a leading exponent. Presented in nontechnical language, each essay reviews the key positions and supporting research; many incorporate discussion of critical or opposing positions. This unique book serves as... more...
- Rowman & Littlefield Publishers 1999; US$ 46.99
Responding to volatile criticisms frequently leveled at Leo Strauss and those he influenced, the prominent contributors to this volume demonstrate the profound influence that Strauss and his students have exerted on American liberal democracy and contemporary political thought. By stressing the enduring vitality of classic books and by articulating... more...