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Strategic Planning for Public Relations
Taylor and Francis 2004; US$ 59.95Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. more...
Strategic Planning for Public Relations
Taylor and Francis 2002; US$ 59.95This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed reasoning that draws on the science of communication, as well as its various art forms. more...
Becoming a Public Relations Writer
Taylor and Francis 2010; US$ 72.95Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
Strategic Planning for Public Relations, Third Edition
Taylor and Francis 2009; US$ 64.95This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
Becoming a Public Relations Writer
Taylor and Francis 2012; US$ 69.95Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...
Strategic Planning for Public Relations, Fourth Edition
Taylor and Francis 2013; US$ 64.95This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
Mediawriting
Lawrence Erlbaum Associates 2004; US$ 70.00Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. more...
MediaWriting
Taylor and Francis 2008; US$ 63.95Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook... more...
Practice Issues in HIV/AIDS Services
Taylor and Francis 2012; US$ 54.95Improve quality of life for patients with HIV/AIDS! Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This book focuses on client-based care that addresses the... more...
MediaWriting
Taylor and Francis 2012; US$ 69.95MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.... more...
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