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Most popular at the top
- Taylor and Francis 2013; US$ 64.95
This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...
- Taylor and Francis 2009; US$ 72.95
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...
- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...
- Taylor and Francis 2013; US$ 57.95
This second edition provides practical writing instruction for those preparing to enter the public relations profession, using a process approach to addressing a variety of writing formats and circumstances. For students of public relations. more...
- Lawrence Erlbaum Associates 2004; US$ 70.00
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. more...
- Taylor and Francis 2008; US$ 66.95
This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations. more...
- Taylor and Francis 2012; US$ 65.95
Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This book focuses on client-based care that addresses the social and psychological needs of the patient as well... more...