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- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...
- Taylor and Francis 2013; US$ 64.95
This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...
- Lawrence Erlbaum Associates 2004; US$ 70.00
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. more...
- Taylor and Francis 2008; US$ 66.95
This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations. more...
- Taylor and Francis 2012; US$ 65.95
Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This book focuses on client-based care that addresses the social and psychological needs of the patient as well... more...
- Rowman & Littlefield Publishers 2002; US$ 38.99
This book introduces some of the most influential recent sociological theories, each covered in an essay written by the theory's founder or by a leading exponent. Presented in nontechnical language, each essay reviews the key positions and supporting research; many incorporate discussion of critical or opposing positions. This unique book serves as... more...
- Rowman & Littlefield Publishers 1999; US$ 46.99
Responding to volatile criticisms frequently leveled at Leo Strauss and those he influenced, the prominent contributors to this volume demonstrate the profound influence that Strauss and his students have exerted on American liberal democracy and contemporary political thought. By stressing the enduring vitality of classic books and by articulating... more...