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  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling... more...

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2013; US$ 65.00

    Retail Marketing and Branding, 2nd Edition  looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout... more...

  • Interne Kundenorientierung des Controllerbereichsby Prof. Dr. Jürgen Weber; Dennis Spillecke

    Deutscher Universitätsverlag 2007; US$ 79.99

    Auf der Grundlage einer fundierten Befragung von 415 in Deutschland tätigen Unternehmen führt Dennis Spillecke eine Messung der internen Kundenorientierung des Controllerbereichs durch und untersucht deren Auswirkungen auf die Beziehung zwischen Management und Controllerbereich, auf die Nutzungsintensität von Controllerleistungen sowie auf den Controller-... more...

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