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Most popular at the top

  • Ads to Iconsby Paul Springer

    Kogan Page 2007; US$ 47.50

    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Military Robots and Dronesby Paul Springer

    ABC-CLIO 2013; US$ 58.00

    This book provides an insightful introduction to the most important field of military innovation for the 21st century?robotic and drone weaponry. more...

  • Pioneers of Digitalby Mel Carson; Paul Springer

    Kogan Page 2012; US$ 0.99

    Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital... more...

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