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  • Greentailing and Other Revolutions in Retailby Neil Z. Stern; Willard N. Ander

    Wiley 2008; US$ 29.95

    An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing... more...

  • Winning At Retailby Willard N. Ander; Neil Z. Stern

    Wiley 2010; US$ 42.00

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...

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