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  • Leisure Marketingby Susan Horner; John Swarbrooke

    Taylor and Francis 2012; US$ 51.95

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...

  • Consumer Behaviour in Tourismby John Swarbrooke; Susan Horner

    Taylor and Francis 2007; US$ 69.95

    Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective... more...

  • International Cases in Tourism Managementby Susan Horner; John Swarbrooke

    Taylor and Francis 2004; US$ 67.95

    International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies... more...

  • Business Travel and Tourismby John Swarbrooke; Susan Horner

    Taylor and Francis 2012; US$ 67.95

    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism... more...

  • Development and Management of Visitor Attractionsby John Swarbrooke; Stephen J. Page

    Taylor and Francis 2012; US$ 62.95

    Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The... more...

  • Adventure Tourismby Colin Beard; John Swarbrooke; Suzanne Leckie; Gill Pomfret

    Taylor and Francis 2012; US$ 67.95

    Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays,... more...

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