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- Taylor and Francis 2003; US$ 41.95
Oliver Taplin's seminal study was revolutionary in drawing out the significance of stage action in Greek tragedy at a time when plays were often read purely as texts, rather than understood as performances. Professor Taplin explores nine plays, including Aeschylus' agamemnon and Sophocles' Oedipus the King . The details of theatrical techniques... more...
- Taylor and Francis 2004; US$ 54.95
As over half the assets of many major companies are now intangible assets, there is an increasing need to assess more accurately the value of intellectual property (IP) from a wider interdisciplinary perspective. Re-evaluating risk and understanding the true value of intellectual property is a major problem, particularly important for business practitioners,... more...
- Taylor and Francis 2005; US$ 48.95
Assessing and managing risk is vitally important, and is increasingly studied in a range of areas including politics and international relations, finance and insurance, and innovation and the valuing of intangible assets such as patents and intellectual property. The degree to which innovation is encouraged or otherwise ? a key factor for many businesses... more...
- Taylor and Francis 2007; US$ 54.95
Outsourcing is an increasingly popular strategy deployed by a variety of institutions, including banks, multinational companies and small and medium-sized enterprises (SMEs). The book assesses the problems and solutions for those attempting to outsource through an analysis of human resource management, insourcing, lifecycles of the project, insurance... more...
- Taylor and Francis 2006; US$ 48.95
Innovation studies and partnering/collaborative alliances are rapidly growing areas of interest. Originally combining the two areas, this book examines the role of business partnering as a pathway to innovation for small and medium enterprises ? SMEs. This text outlines global and regional trends, focusing in particular on the role of Poland and... more...
- Taylor and Francis 2009; US$ 47.95
The Japanese economy is the second largest in the world and is becoming once more one of the most competitive. Despite the stagnation and deflation experienced during the 1990s, Japan has progressively become more aware of the need to be a global player, in particular under the radical administration of former Prime Minister Koizumi. A vigorous approach... more...
- Taylor and Francis 2013; US$ 47.95
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the... more...
- Taylor and Francis 2013; US$ 54.95
With the recent global economic crisis, attitudes and practices in relation to intellectual property valuation are changing as exemplified by the dichotomy explained in this book, which makes it unique. While there has been a move towards global harmonisation in terms of valuation of both tangible and intangible assets that are based on innovation,... more...
- Elsevier Science 2013; US$ 93.95
Advances in Research on the Strength and Fracture of Materials: Volume 1s-An Overview contains the proceedings of the Fourth International Conference on Fracture held at the University of Waterloo, Canada, in June 1977. The papers review the state of the art with respect to fracture in a wide range of materials such as metals and alloys, polymers,... more...