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  • Unrelenting Innovationby Gerard J. Tellis

    Wiley 2012; US$ 34.95

    The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary... more...

  • The SAGE Handbook of Advertisingby Gerard J. (Joseph) Tellis; Tim Ambler

    SAGE Publications 2007; US$ 75.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

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