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  • Unrelenting Innovationby Gerard J. Tellis

    Wiley 2012; US$ 34.95

    "Through decades of rigorous research, Professor Gerard Tellis posits a powerful thesis: that the internal culture of a firm is the primary driver of innovation. . . . This book is deep in theory and rich in insight." —From the Foreword by Vijay Govindarajan In Unrelenting Innovation , Gerard Tellis (a noted expert on innovation, advertising,... more...

  • Effective Advertisingby Gerard J. (Joseph) Tellis

    SAGE Publications 2003; US$ 78.00

    ?Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff.... more...

  • The SAGE Handbook of Advertisingby Gerard J. (Joseph) Tellis; Tim Ambler

    SAGE Publications 2007; US$ 75.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

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