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  • Unrelenting Innovationby Gerard J. Tellis

    Wiley 2012; US$ 34.95

    The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary... more...

  • Effective Advertisingby Gerard J. (Joseph) Tellis

    SAGE Publications 2003; US$ 78.00

    ?Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff.... more...

  • The SAGE Handbook of Advertisingby Gerard J. (Joseph) Tellis; Tim Ambler

    SAGE Publications 2007; US$ 75.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

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