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  • How to Succeed at Retailby Keith Lincoln; Lars Thomassen

    Kogan Page 2009; US$ 27.95

    How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. It identifies key factors that can lead to retail success, and is essential reading for anyone in any company who wants to increase the sales of branded... more...

  • Private Labelby Keith Lincoln; Lars Thomassen

    Kogan Page 2009; US$ 27.95

    Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers... more...

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