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  • Search Engine Visibility, Second Edition, Adobe Readerby Shari Thurow

    Pearson Education 2007; US$ 27.99

    Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning... more...

  • When Search Meets Web Usabilityby Shari Thurow; Nick Musica

    Pearson Education 2009; US$ 23.99

    This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking... more...

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