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  • Search Engine Visibility, Second Edition, Adobe Readerby Shari Thurow

    Pearson Education 2007; US$ 27.99

    Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning... more...

  • Translingual Search-Engine Optimization in Medicine and Healthcareby Shari Thurow

    De Gruyter 2015; US$ 79.95

    The book reviews the principles and methods behind translingual health-related search, and shows how various methods have played a role in the debate over how to improve search engine optimization across different languages. Contributors scrutinize conventional methods of search, provided by the Google and Bing search engines, and show how search engines... more...

  • When Search Meets Web Usabilityby Shari Thurow; Nick Musica

    Pearson Education 2009; US$ 23.99

    This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking... more...

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