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  • Jack Trout on Strategyby Jack Trout

    McGraw-Hill Education 2004; US$ 19.95

    From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking.... more...

  • The New Positioning: The Latest on the World's #1 Business Strategyby Jack Trout

    McGraw-Hill Education 1997; US$ 12.95

    In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...

  • In Search of the Obviousby Jack Trout

    Wiley 2008; US$ 27.95

    This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 17.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Differentiate or Dieby Jack Trout; Steve Rivkin

    Wiley 2010; US$ 26.95

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your... more...

  • Positioning: The Battle for Your Mind, 20th Anniversary Editionby Al Ries; Jack Trout

    McGraw-Hill Education 2001; US$ 26.95

    ?Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....??David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 26.95

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are... more...

  • Positioning: The Battle for Your Mindby Al Ries; Jack Trout

    McGraw-Hill Education 2001; US$ 16.95

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style,... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; Not Available

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

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