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Most popular at the top

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2010; US$ 89.95

    Media Today puts students at the center of profound changes in the twenty-first century media world ? from digital convergence to media ownership ? and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: A media systems approach... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2011; US$ 89.95

    Media Today puts students at the center of the profound changes in the twenty-first century media world ? from digital convergence to media ownership ? and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition  is built around four key concepts: ... more...

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