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  • Public Relations and Communication Management in Europeby Betteke van Ruler; Dejan Vercic

    De Gruyter 2004; US$ 182.00

    The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able... more...

  • The Global Public Relations Handbookby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2003; US$ 79.95

    This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present information on the public relations industry in their... more...

  • The Global Public Relations Handbook, Revised Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 105.00

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...

  • Culture and Public Relationsby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 49.95

    Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on... more...

  • Public Relations Metricsby Betteke van Ruler; Ana Tkalac Vercic; Dejan Vercic

    Taylor and Francis 2010; US$ 48.95

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are... more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 1999; US$ 69.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

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