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Counting on Communication
World Bank Publications 2005; US$ 9.99The Uganda Nutrition and Early Childhood Development Project was one of the World Bank’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop... more...
Building Commitment to Reform through Strategic Communication
World Bank Publications 2009; US$ 14.99Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing... more...
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