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  • Successful Marketing Strategies for High-Tech Firmsby Eric Viardot

    Artech House 2004; US$ 98.00

    This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that... more...

  • The Timeless Principles of Successful Business Strategyby Éric Viardot

    Springer Berlin Heidelberg 2011; US$ 69.99

    This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case. more...

  • Adoption of Innovationby Alexander Brem; Éric Viardot

    Springer International Publishing 2015; US$ 179.00

    This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of... more...

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