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  • Successful Marketing Strategies for High-Tech Firmsby Eric Viardot

    Artech House 2004; US$ 98.00

    This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that... more...

  • The Timeless Principles of Successful Business Strategyby Éric Viardot

    Springer Berlin Heidelberg 2011; US$ 57.06

    This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case. more...

  • Adoption of Innovationby Alexander Brem; Éric Viardot

    Springer International Publishing 2015; US$ 118.43

    This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of... more...

  • Revolution of Innovation Managementby Alexander Brem; Eric Viardot

    Palgrave Macmillan UK 2016; US$ 107.67

    This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd... more...

  • Revolution of Innovation Managementby Alexander Brem; Eric Viardot

    Palgrave Macmillan UK 2017; US$ 107.67

    This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing... more...

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