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Most popular at the top

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Brand Realby Laurence VINCENT

    AMACOM 2012; US$ 14.95

    To create an exceptional brand experience, remember that sometimes less is more. more...

  • The Custom-Made Brainby Jean-Didier Vincent; Pierre-Marie Lledo; Laurence Garey

    Columbia University Press 2014; US$ 26.99

    Two leading neuroscientists introduce the concepts of “cerebral plasticity? and the “regenerating brain,? describing what we know now about the processes through which the brain constantly reconstructs itself and the potential benefits this knowledge might have in addressing concerns for neurological, cognitive, and emotional health. The authors... more...

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