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  • Consumer Research for Museum Marketersby Margot A. Wallace

    AltaMira Press 2010; US$ 23.99

    Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support. more...

  • Museum Brandingby Margot A. Wallace

    AltaMira Press 2006; US$ 29.99

    In today's marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Margot A. Wallace's book Museum Branding provides a blueprint for branding success. It is a must read for all museum staff, from Board members to front-line customer... more...

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