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  • Consumer Research for Museum Marketersby Margot A. Wallace

    AltaMira Press 2010; US$ 23.99

    Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...

  • Museum Brandingby Margot A. Wallace

    AltaMira Press 2006; US$ 29.99

    In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear,... more...

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