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  • Neuro Web Designby Susan Weinschenk

    Pearson Education 2009; US$ 23.99

    ?While you?re reading Neuro Web Design, you?ll probably find yourself thinking ?I already knew that?? a lot. But when you?re finished, you?ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.? ? Steve Krug, author of Don?t Make Me Think! A Common Sense Approach to... more...

  • 100 Things Every Designer Needs to Know About Peopleby Susan Weinschenk

    Pearson Education 2011; US$ 23.99

    We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples... more...

  • 100 Things Every Presenter Needs to Know About Peopleby Susan Weinschenk

    Pearson Education 2012; US$ 27.99

    Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging... more...

  • How to Get People to Do Stuffby Susan Weinschenk

    Pearson Education 2013; US$ 19.99

    We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner?a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if... more...

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