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  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00 US$ 38.50

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers... more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2017; US$ 50.00 US$ 42.50

    The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects... more...

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