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- Taylor and Francis 2012; US$ 150.00
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles... more...
- Taylor and Francis 2012; US$ 150.00
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. more...
- Taylor and Francis 2013; US$ 62.95
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies... more...
- Taylor and Francis 2014; US$ 140.00
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and ?word of mouth? from satisfied clients. more...
- Scribner 2010; US$ 20.00
Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century Winston Churchill As a visionary, statesman, and historian, and the most eloquent spokesman against Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century.... more...
- Taylor and Francis 2012; US$ 140.00
In today's business world, competence is no longer enough in an employee-competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness- and therefore business- by marketing your firm to employees so they can more effectively serve outside customers and consumers.... more...
- Taylor and Francis 2013; US$ 150.00
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is... more...
- Taylor and Francis 2013; US$ 115.00
Alignment: A Provider?s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distinguish your company or practice from the competition, this... more...
- Taylor and Francis 2014; US$ 150.00
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on... more...
- Taylor and Francis 2014; US$ 49.95
Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician?s Guide to Managed Behavioral Care, called ?a survival kit? and ?must reading,? helps clinicians develop and market professional services attuned to the needs of managed care systems, manage the utilization process, and reshape an office practice or... more...