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  • The ABC of XYZby Mark McCrindle; Emily Wolfinger

    University of NSW Press 2009; US$ 27.96

    The ABC of XYZ is designed for educators, business managers and parents who want a brief and useful introduction to Australia’s living generations and how they interact. It begins by exploring what a generation is, how its definition has changed, and the trends that are emerging for the future. It goes on to examine specific generational conflict... more...

  • The ABC of XYZby Mark McCrindle; Emily Wolfinger

    University of New South Wales Press 2010; US$ 27.95

    Based on a more than a decade of research, this†reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most peopleó Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why... more...

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