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- Cambridge University Press 2014; US$ 46.00 US$ 37.72
Fully revised and updated content matching the Cambridge International Examinations 9702 syllabus for first examination in 2016. more...
- Emerald Group Publishing Limited 2008; US$ 199.00
The e-book serves as a valuable platform for new theory and research that integrates multidisciplinary perspectives in describing, explaining, predicting, and influencing culture, tourism, and hospitality in the U.S. Southern States. This region of the United States is distinguishable from other regions by its cultural values and practices. Tourism... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The seven executive training exercises in tourism in this e-book form an important step towards developing a library of executive training exercises with solutions in tourism management. While in real-life problems and opportunities do not come with an explicit list of options to select from, the view adopted in developing these training exercises... more...
- Emerald Group Publishing Limited 2010; US$ 120.99
Case Study Research: Theory, Methods and Practice looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique more...
- Taylor and Francis 2012; US$ 80.00
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn... more...
- Emerald Group Publishing Limited 2005; US$ 199.00
While several NPP researchers identify key success factors (KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993; Montoya-Weiss and Calantone, 1994), their reviews and empirical studies demonstrate that certain independent variables labeled KSFs associate positively with high versus low new product performance (NPP) ? high NPP occurs for... more...
- Emerald Group Publishing Limited 2005; US$ 167.99
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. more...
- Emerald Group Publishing Limited 2007; US$ 117.99
Seeks to promote synergies among culture, work, leisure, tourism, and hospitality scholars more...
- CABI 2007; US$ 170.00
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making. more...