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Cambridge International AS Level and A Level Physics Coursebook with CD-ROM
Cambridge University Press 2010; US$ 38.00Covers all the requirements of the Cambridge International AS and A Level Physics syllabus (9702). more...
Decoding Southern Culture and Hospitality
Emerald Group Publishing Limited 2008; US$ 199.00The e-book serves as a valuable platform for new theory and research that integrates multidisciplinary perspectives in describing, explaining, predicting, and influencing culture, tourism, and hospitality in the U.S. Southern States. This region of the United States is distinguishable from other regions by its cultural values and practices. Tourism... more...
Experiential Learning Exercises for Tourism and Hospitality Executive Training
Emerald Group Publishing Limited 2007; US$ 199.00The seven executive training exercises in tourism in this e-book form an important step towards developing a library of executive training exercises with solutions in tourism management. While in real-life problems and opportunities do not come with an explicit list of options to select from, the view adopted in developing these training exercises... more...
Case Study Research
Emerald Group Publishing Limited 2010; US$ 114.95Case Study Research: Theory, Methods and Practice looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique more...
Market-Driven Thinking
Taylor and Francis 2012; US$ 74.95Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn... more...
Managing Product Innovation
Emerald Group Publishing Limited 2005; US$ 142.00What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. more...
Advances in Culture, Tourism and Hospitality Research, Volume 1
Emerald Group Publishing Limited 2007; US$ 99.95Seeks to promote synergies among culture, work, leisure, tourism, and hospitality scholars more...
Tourism Management
CABI 2007; US$ 170.00Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making. more...
Creating and Managing Superior Customer Value
Emerald Group Publishing Limited 2008; US$ 110.00Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to th more...
Advances in Culture, Tourism and Hospitality Research, 2
Emerald Group Publishing Limited 2008; US$ 99.95Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? Ho more...









