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  • The User is Always Rightby Steve Mulder; Ziv Yaar

    Pearson Education 2006; US$ 39.99

    How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This... more...

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