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  • Leadership Secrets of the World?s Most Successful CEOsby Eric Yaverbaum

    Dearborn Trade Publishing 2004; US$ 22.00

    Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies,... more...

  • 60 Second Solutions: Managementby Eric Yaverbaum

    F+W Media 2012; US$ 8.99

    With 60 practical, effective techniques that can be immediately applied to transform your management style, this essential guide covers all vital skills, including: ? Understanding your role ? Mastering daily tasks you should undertake ? Getting heard and learning to listen ? Setting goals and priorities ? Becoming an inspiration ? Tackling... more...

  • The Everything Leadership Bookby Eric Yaverbaum; Erik Sherman

    F+W Media 2008; US$ 14.95

    Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques,... more...

  • PR für Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Annelies Rokitte

    Wiley 2012; US$ 21.95

    Public Relations ist seit einigen Jahren das Schlagwort für Unternehmen egal welcher Größe und selbst für Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Außenstehenden schnell scheitern. ?PR für Dummies? zeigt, wie man das Tor zur Öffentlichkeit richtig öffnet und ersetzt... more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can... more...

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