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  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

  • Profitable Marketing Communicationsby Antony Young; Lucy Aitken

    Kogan Page 2007; US$ 39.95

    Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications... more...

  • The Physical Geography of South Americaby Thomas T. Veblen; Kenneth R. Young; Antony R. Orme

    Oxford University Press, USA 2007; US$ 119.99

    The Physical Geography of South America, the eighth volume in the Oxford Regional Environments series, presents an enduring statement on the physical and biogeographic conditions of this remarkable continent and their relationships to human activity. It fills a void in recent environmental literature by assembling a team of specialists from within... more...

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