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Most popular at the top

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; US$ 16.95

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; Not Available

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; Not Available

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...

  • Profiting From Services and Solutionsby Valarie A. Zeithaml; Stephen W. Brown

    Business Expert Press 2014; US$ 19.95

    Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from... more...

  • Driving Customer Equityby Roland T Rust; Valarie A. Zeithaml; Katherine N Lemon

    Free Press 2001; US$ 53.00

    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new... more...

  • Driving Customer Equityby Roland T Rust; Valarie A. Zeithaml; Katherine N Lemon

    Free Press 2001; Not Available

    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new... more...

  • Driving Customer Equityby Roland T Rust; Valarie A. Zeithaml; Katherine N Lemon

    Free Press 2001; Not Available

    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new... more...

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