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- Rutgers University Press 2008; US$ 21.00
Some corporations spend millions of dollars on so-called crisis communication plans. Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, Wishful thinking is no substitute for a strategic plan.. Nationally recognized... more...
- Wiley 2008; US$ 60.00
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully... more...
- Wiley 2008; US$ 27.95
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...
- Oxford University Press, UK 2004; US$ 34.99
The Economist's Best Business Book of the Year, The Modern Firm is written by one of the world's leading economists and experts on business strategy and organization, and provides new insights into the changes going on in business today. - ;Business firms around the world are experimenting with new organizational designs, changing their formal... more...
- Edward Elgar Publishing 2009; US$ 60.00
Explores dynamic environments and the appropriate strategic responses to them in the 21st century. This handbook offers multi-disciplinary perspectives on the past, present and future of strategy formulation and foresight. It is suitable for academics, students and practitioners interested in this important phenomenon. more...
- Ashgate Publishing Ltd 2008; US$ 69.95
The practical approach taken by Rudy Kor and Gert Wijnen makes this an easy book to dip into to improve your project and programme management competences. The book covers a range of topics, including: choosing the right approach, organising for projects and programmes, team management, starting and executing projects, and programme management. For... more...
- Ashgate Publishing Ltd 2008; US$ 114.95
Mobility is one of the basic principles of modernity. This book is a foray into the exciting new field of interdisciplinary mobility research informed by theoretical reflection and empirical investigation. It presents a movement that begins with the macro-social transformations linked to mobility, concluding with empirical discussions on the new forms... more...
- Ashgate Publishing Ltd 2007; US$ 59.95
Revised and updated in its third edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance. Designed to address each of the distinct areas of financial management in an air transport industry context, it also shows how these fit together, while each chapter and topic provides a detailed... more...
- Cambridge University Press 2009; US$ 25.00
Thomas B. Pepinsky examines how coalitions and capital mobility in Indonesia and Malaysia shape the links between financial crises and regime change. more...