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Web Marketing All-in-One For Dummies
Wiley 2012; US$ 34.99Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...
Retire Richer Younger
Port Campbell Press 2011; US$ 14.99The government is encouraging us to stay in the workforce for longer but how many of us really want to work until we are 67 then retire on a pension? It doesn't have to be like that. You can take control of your financial destiny and Retire Richer, Younger. If you haven't already started on your financial journey you can't change the past... more...
Manual on the measurement of volunteer work
ILO Publications 2012; US$ 5.00This manual presents a data collection strategy for measuring volunteer work that is cost-effective and reliable. It provides a definition of volunteer work, a measurement methodology to identify volunteer workers and their characteristics, and an estimation methodology to value their work. The 18th ICLS discussed and approved the Manual in 2008, making... more...
The New Strategic Brand Management
Kogan Page 2012; US$ 70.00The New Strategic Brand Management by Jean-Noël Kapferer is the essential reference source on brand management and strategic brand thinking for all marketing professionals and students. more...
Pricing: Segmentation and Analytics
Business Expert Press 2012; US$ 19.95Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...
The Struggle for Control of the Modern Corporation
Cambridge University Press 2000; US$ 30.00This book examines the changes in General Motors' organization between 1924 and 1970. more...
Inside the Firm - The Untold Story of The Krays' Reign of Terror
John Blake Publishing 2009; US$ 6.78Throughout the 1960s, Tony Lambrianou was a trusted member of the Kray Gang. He had a unique insight into the workings of a criminal organisation whose reputation in the underworld remains to this day. But he was not just an observer and his role in the Kray story ultimately led to him serving 15 years in prison. Inside the Firm tells, with searing... more...
No B.S. Grassroots Marketing
Entrepreneur Press 2012; US$ 17.95Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset?their ability to bond directly with their consumers. Small business entrepreneurs are armed to go ?grassroots? given winning strategies to take their marketing... more...
Who's Your City?
Basic Books 2009; US$ 16.99In the age of globalization, some claim that where you live doesn?t matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it?s more important than ever. In fact, choosing a place to live is as important to your happiness as choosing... more...
Designing for Growth
Columbia University Press 2011; US$ 28.99Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth , was named a Top Innovation and Design Thinking Book... more...









