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The Public Sphereby Alan McKee
Cambridge University Press 2004; US$ 27.00In this book Alan McKee provides an introduction to the concept of the public sphere, the history of the term and the philosophical arguments about its function. more...
Diffusion of Innovations, 5th Editionby Everett M. Rogers
Simon & Schuster 2003; US$ 24.99Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which... more...
Creative Industriesby John Hartley
Blackwell Publishing Ltd. 2005; US$ 48.95Creative Industries is a daring collection of essays that charts the noisy revolution that is transforming the production, consumption, and understanding of culture in the all-wired era. It brings together seminal essays written across traditional and new media, industry sectors, and national contexts to demonstrate that content still drives a value-neutral, knowledge economy. Chronicles the way mass culture is produced, packaged and circulated in a technology-enabled and globalized world Draws together, in one accessible volume, seminal essays written across traditional and new media, industry sectors, and national contexts Explores the subjects that have come to define the creative industries – including learning services, knowledge... more...
The Culture Codeby Clotaire Rapaille
Broadway Books 2006; US$ 11.99Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal... more...
Advertising Culturesby S Nixon
Sage Publications Ltd. 2003; US$ 52.00The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners. more...
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The Cajunsby Shane K Bernard
University Press of Mississippi 2003; US$ 20.00History -- Southern Studies-->. The past sixty years have shaped and reshaped the group of French-speaking Louisiana people known as the Cajuns. During this period they have become much like other Americans and yet have remained strikingly distinct. The Cajuns: Americanization of a People explores these six decades and analyzes the forces that had an impact on Louisiana's Acadiana. In the 1940s, when America entered World War II, so too did the isolated Cajuns. Cajun soldiers fought alongside troops from Brooklyn and Berkeley and absorbed aspects of new cultures. In the 1950s as rock 'n' roll and television crackled across Louisiana airwaves, Cajun music makers responded with their own distinct versions. In the 1960s, empowerment... more...
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Routledge 1996; US$ 19.95A refreshingly even-handed overview of the broad subject of ideology. Hawkes considers all the various meanings and definitions making this lucid, comprehensive book essential reading for students of literary theory. more...
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