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- De Gruyter 2012; US$ 74.00
Entscheidungsträger aller Ebenen entdecken den Begriff der Kreativwirtschaft: Von der Wirtschafts- und Innovationspolitik über die Bildungspolitik bis zur Stadtentwicklung. Strategien der Umsetzung in die reale Praxis jedoch bleiben vage. Das Buch versucht, eine längst nötig gewordene Übersicht über die Begrifflichkeit und die Spezifika dieses Branchenkomplexes... more...
- Ashgate Publishing Ltd 2012; US$ 124.95
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how... more...
- Palgrave Macmillan 2012; US$ 90.00
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. more...
- Crown Publishing Group 2012; US$ 24.00
As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America?s thirteenth largest company, lauded by business schools as a model for success. But behind P&G?s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as... more...
- Springer 2012; US$ 39.95
Identifying networked flow as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply... more...
- Edward Elgar Publishing 2013; US$ 40.00
This thoroughly-documented book explores in detail the issue of patenting medical and genetic diagnostic methods in the United States. It examines decisions of the Patent Office Boards of Appeal and the early courts on the question of whether medical treatments were eligible for patent protection under section 101 of the Patents Act. It then traces... more...
- World Scientific Publishing Company 2008; US$ 94.00
When matched with Asian mega trends in culture, demographics and economics, BioScience products provide huge potential for exploitation and value creation in the coming years. This potential will be further enhanced by the declining capacity of the world's oil reserves to provide hydrocarbons for fuel and materials, and plants will become more... more...
- Plunkett Research, Ltd. 2013; US$ 349.99
A complete market research guide to the nanotechnology and MEMS industrya tool for strategic planning, employment searches or financial research. Contains our trends and technologies analysis, statistical tables and a glossary. Features our profiles of 300 top Nanotechnology & MEMs firms, public and private, containing descriptions, growth plans... more...
- Wiley 2013; US$ 24.95
The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global... more...
- Allen & Unwin 1999; US$ 17.22
In a practical, user-friendly manner Get Great Information Fast explains how to: decide what information you really need, find a path through the information maze of the Internet, libraries and journals, make the most of your research time, and organise, evaluate and present the information you find. more...