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- University of California Press 2003; US$ 15.95
With a wedding impending, the Taiwanese bride-to-be turns to bridal photographers, makeup artists, and hair stylists to transform her image beyond recognition. They give her fairer skin, eyes like a Western baby doll, and gowns inspired by sources from Victorian England to MTV. An absorbing consideration of contemporary bridal practices in Taiwan,... more...
- Palgrave Macmillan 2012; US$ 90.00
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. more...
- Palgrave Macmillan 2013; US$ 40.00
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...
- Ashgate Publishing Ltd 2012; US$ 124.95
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how... more...
- Ashgate Publishing Ltd 2008; US$ 124.95
In recognition of the sparse information available to practitioners in the field of business development, Martin Austin has drawn on his 30 years of experience in the pharmaceutical industry to provide this highly practical guide spanning the complete process. Based on the well-established training programme he has developed and delivers to pharmaceutical... more...
Unternehmensführung in dynamischen Netzwerken: Erfolgreiche Konzepte aus der Life-Science-Branche (German Edition)Springer 2006; US$ 94.99
"Was muss ich in meinem eigenen Unternehmen verändern, damit ich mit meiner Kooperation erfolgreich sein werde?" Aus der Perspektive des Unternehmers und in der Sprache des Praktikers beantwortet der vorliegende Band in schlüssiger Weise diese Frage. Es präsentiert wissenschaftlich fundierte Kenntnisse und praktische Lösungsvorschläge, die das unternehmerische... more...
- Information Today, Inc. 2010; US$ 27.95
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process?introductory procedures, conducting the company, the ideal marketing methods, and maximizing research.... more...
- Wiley 2004; US$ 157.95
"The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks. Bergeron and Chan do a remarkable job of providing a sweeping insightful, and probing assessment of the current state and likely evolution of this global industry.... more...
- Hong Kong University Press 2009; US$ 50.00
Highlights how regional popular cultures and creative industries have become globally powerful, analyzing gender and labor issues amid differing regulatory frameworks of cultural production and piracy in Asia. more...