The Leading eBooks Store Online
for your Apple or Android device, Nook, Kobo, PC, Mac, Sony Reader...
Most popular at the top
The Merck Druggernautby Fran Hawthorne
John Wiley & Sons, Inc. 2004; US$ 16.95An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and development budgets in the face of declining profits, falling stock market prices, and questionable accounting. Author Fran Hawthorne, one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much-needed insight on the cutthroat world of pharmaceuticals. It's a story that will interest the business... more...
International Labeling Requirements for Medical Devices, Medical Equipment, and Diagnostic Productsby Charles Sidebottom
Informa Healthcare 2003; US$ 299.95Completely revised, this second edition provides the practical, hands-on labeling information needed to secure rapid regulatory approval, gain marketplace acceptance, and assure user comprehension. A complete guide to all aspects of advertising, labeling, and packaging, it explains the relevant laws, regulations, and requirements in major markets worldwide and provides examples of compliance and noncompliance. Coverage includes requirements such as text, dimensions, type sizes, graphic elements, symbols, and language for implantable devices, sterile devices, over the counter products, in vitro diagnostic products, radiation emitting devices, contraceptive devices, and more. more...
Computer Systems Validation: Quality Assurance, Riskby Guy Wingate
Informa Healthcare 2003; US$ 499.00The most comprehensive guide to computer validation currently available, this invaluable reference discusses good laboratory, clinical, manufacturing, and distribution practices and explains the latest regulatory developments for the US, European and other regulatory authorities. Practical examples and checklists appear throughout the book and the authors explores the role of quality assurance and risk management as key components of pragmatic regulatory compliance. He reviews over twenty case studies of different types of computer systems. Latest FDA and PIC/S developments concerning computer validation, electronic records and signatures, and process analytical technologies are included. more...
Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planningby Mark Paich; Corey Peck; Jason J. Valant
Informa Healthcare 2004; US$ 199.95Focusing on cross-functional coordination and knowledge integration, Dynamic Pharmaceutical Marketing Models introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. An appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis. more...
The Public Financing of Pharmaceuticalsby J. Puig-Junoy
Edward Elgar Publishing 2005; US$ 40.00This book provides a complete approach to the economics of financing medicines and policy implications for the efficiency and equity of health systems. In all health systems with majority public financing, pharmaceutical reimbursement is one of the key factors in policies of change and transformation of health services in order to face the future with guarantees of financial sustainability. more...
The Rexall Storyby Mickey C. Smith
Haworth Press 2004; US$ 39.95In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall druggists. Now there are none, and this book explains why. The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness. From the celebrated genius of Louis Liggett who started United Drug in 1903 to the business?s demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry from former Rexall employees, internal documents, photographs, and direct quotes from radio promotions. more...
Pharmaceutical Marketing by Ross Mullner
Emerald Group Publishing Limited 2005; US$ 199.00Today, pharmaceutical companies are increasing their marketing budgets to advertise directly to the consumer. This spiraling effort has begun to attract the attention of both consumer advocacy groups, as well as the federal government (in the USA), in terms of taking a closer look at the effects of such advertising efforts. In July of 2005, the US Senate Majority leader asked pharmaceutical marketers to voluntarily stop their direct-to-consumer advertising during a drug?s first two years on the market. The ability for a pharmaceutical company to affect both the physician (who can prescribe a specific drug) and a consumer (who can request that they receive a prescription for a certain drug) has virtually affected the traditional... more...
Pharmaceutical Marketingby Dimitris Dogramatzis
Informa Healthcare 2001; US$ 299.95Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy. more...
Outsourcing of R&D in the Pharmaceutical Industryby Bianca Piachaud
Palgrave Macmillan Ltd. 2004; US$ 115.00This book examines the strategic aspects of outsourcing in relation to the firm. It provides a hollstic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. more...
Write it Downby Janet Gough
Informa Healthcare 2005; US$ 229.95This new edition provides writers with the necessary tools needed to complete writing tasks effectively within the pharmaceutical industry for the FDA, offering representative writing samples, documents and examples for clinical trials. more...









