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Sports Fundraising
Taylor and Francis 2012; US$ 34.95Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful... more...
The Global Economics of Sport
Taylor and Francis 2012; US$ 49.95Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and... more...
Advanced Theory and Practice in Sport Marketing
Taylor and Francis 2012; US$ 67.95Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key... more...
Sports Governance, Development and Corporate Responsibility
Taylor and Francis 2012; US$ 125.00The call for sport organizations and organizers to take up social responsibilities is reflected in a wide variety of sport-related practices. This book critically examines sport-related social interventions in different cultural settings, such as promoting local community-building by sport. Social constructions of peace, integration and managing diversity... more...
Sport and Its Female Fans
Taylor and Francis 2012; US$ 125.00Why do women follow sports? How do they participate from the sidelines and what is the significance of this contribution? What can female fandom tell us about gender relations in sport? This book explores these and related questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities... more...
The Olympic Games and Cultural Policy
Taylor and Francis 2012; US$ 125.00This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance... more...
Managing Sport
Taylor and Francis 2012; US$ 53.95Contemporary sport is shaped by wider society. Today those managing sport must be aware of the broader social and cultural context within which it exists if their effectiveness is to be established and their careers defined. This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain... more...
Management im Sport
Erich Schmidt Verlag 2012; US$ 49.93Hauptbeschreibung Wer auf dem Spielfeld des Sportbusiness Entscheidungen trifft, ohne die Besonderheiten der Branche zu berücksichtigen, geht hohe Risiken ein. Um den immer schwierigeren Spagat zwischen sportlichen Ambitionen und seriösem Wirtschaften zu meistern, ist sportökonomisches Spezialwissen unabdingbar. Wie man erfolgreich im Sportmanagement... more...
The London Olympics
Taylor and Francis 2012; US$ 145.00The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world?s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy.... more...
Managing High Performance Sport
Taylor and Francis 2013; US$ 57.95How can managers design and implement effective high performance programmes in sport? What are the key challenges in managing elite athletes, sports people and teams? This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies... more...









