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International Sports Marketingby Vanessa Ratten
Emerald Group Publishing Limited 2011; US$ 199.00
It is vital for academics and practitioners in the sports industry to understand which business and industrial orientated factors are the most successful in encouraging business and organizational loyalty. The aim of this e-book is to understand in more detail the way business and industrial marketing works in the sports industry. more...
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Managing Sportby Harald Dolles
Emerald Group Publishing Limited 2011; US$ 199.00
This e-book contains a selection of the best papers chosen from the “Sport as a Business” track at the annual EURAM 2010 conference. more...
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Sports Marketing Agreementsby Ian S. Blackshaw
Springer 2011; US$ 189.99
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents... more...
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Brauchen wir das UEFA-Financial Fairplay? Eine �konomische Analyse zu Ausgleichsinstrumenten im Sportby Stefan Kutzner
Diplomica Verlag 2012; US$ 37.73
Hauptbeschreibung "Die Wahrheit liegt auf dem Platz", hei�t es in Bezug auf Fu�ball immer wieder. Bei genauerem Hinsehen erweist es sich jedoch als schwierig, die Frage zu beantworten, ob die Wahrheit nun auf dem Platz, daneben oder ganz woanders zu finden ist. Zum Thema, durch welche Kriterien sportliche Wettbewerbe entschieden werden, hat sich... more...
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Der Sportkonsument im Zusammenhang mit Sportgro�ereignissen: Verbraucherverhalten am Beispiel der UEFA EURO 2012by Julian Heichele
Diplomica Verlag 2012; US$ 48.52
Hauptbeschreibung Sportgro�ereignisse wie die Olympischen Spiele, die FIFA Fu�ballweltmeisterschaft oder auch die UEFA Europameisterschaft stellen heutzutage das Highlight f�r Sportkonsumenten, die Sportindustrie und f�r das Gastgeberland dar. Die Organisationskomitees der jeweiligen L�nder betreiben immensen Aufwand und investieren erhebliche Summen... more...
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Marketing im Sportby Gerd Nufer; Andr� B�hler; Bernd Banke; Stefan Blaesen; Andr� B�hler; Stefan Chatrath; Helmut Digel; Marcel Fahrner; Claudia Fantapi� Altobelli; Hans-Georg H�usel; Siegfried Nagel; Gerd Nufer; Elena Reiche; Herrmann A Richter; Peter Rohlmann; Matthias Sander; Daniela Schaaf; Torsten Schlesinger; Holger Schunk; G�nther Suchy; Stefan Walzel
Erich Schmidt Verlag 2013; US$ 48.47
Hauptbeschreibung Um heute im Sportmarketing erfolgreich zu sein, ben�tigt man nicht nur grundlegendes Marketingwissen und ein tiefergehendes Verst�ndnis f�r die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen und beherrschen.... more...
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�ffentliche F�rderung des Sports.by Mathias Langer
Duncker & Humblot 2011; US$ 81.96
Hauptbeschreibung "Sport ist Mord" sagen die einen, Sport f�rdert das Gemeinwohl die anderen. Fakt ist: Der Sport wird umfangreich vom Staat gef�rdert. Wie ist eine solche staatliche Aktivit�t nun aber zu beurteilen? Die Bewertung der Rechtm��igkeit und Ausgestaltung der �ffentlichen Sportf�rderung kann nur aus der �bergeordneten Perspektive unserer... more...
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Sportmanagementby Albert Galli; Vera-Carina Elter; Rainer G�mmel; Wolfgang Holzh�user; Wilfried Straub; Ariane Bagusat; Dietmar Beiersdorfer; Marcel Benz; Kai Bockelmann; Laura Brager; Christopher Bragrock; Frank Daumann; Thomas Dehesselles; Peter Duvinage; Thomas Ehemann; Vera-Carina Elter; Christian Frodl; Albert Galli; Steffen Gehring; Rainer G�mmel; Oliver Haas; Karl Hamacher; Mario Hamm; Philipp Hasenbein; Arnold Hermanns; Thomas Hertl; Felix Holzh�user; Wolfgang Holzh�user; Dirk Jungels; Oliver K�ster; Joachim Lang; Gregor Lentze; Armin Lipp; Ewald Manz; Werner M�glich; Elmar Neveling; Wolfgang Niersbach; Andreas Parensen; Andreas Rathgeber; Florian Riedm�ller; Peter Rohlmann; Christoph Schickhardt; Hermann Schlindwein; Carsten Schr�er; Dietmar Schubert; Udo Steiner; Martin Stopper; Ingo S��milch; Andrea Traverso; Marc Wagner
Franz Vahlen 2013; US$ 91.65
Hauptbeschreibung "Das vorliegende Handbuch [...] gibt eine exzellente Orientierung f�r modernes und professionelles Sportmanagement [...]" Wolfgang Niersbach Pr�sident des Deutschen Fu�ball-Bundes Immer weiter reichende �konomische Aktivit�ten und damit verbundene Risiken - Entscheidungstr�ger im professionellen Sport m�ssen nicht nur ihren Partnern... more...
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European Competition Law Annual 2004by Isabela Atanasiu; ClausDieter Ehlermann
Hart Publishing Limited 2006; US$ 252.00
The European Competition Law Annual 2004 is ninth in a series of volumes following the annual workshops on EU Competition Law and Policy held at the Robert Schuman Centre of the European University Institute in Florence. The volume reproduces the materials of the roundtable debate that took place at the ninth edition of the workshop (11-12 June 2004),... more...
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Bad Sportsby Dave Zirin
Scribner 2010; US$ 25.00
A THOUGHT-PROVOKING LOOK AT THE BIG BUSINESS AND IMMORAL PRACTICES BEHIND PROFESSIONAL SPORTS BY ACCLAIMED SPORTSWRITER DAVE ZIRIN, HAILED AS THE ?CONSCIENCE OF AMERICAN SPORTSWRITING? ( THE WASHINGTON POST ) The fastest-growing sector of today?s sports audience is the alienated fan. Complaints abound: from inflated ticket prices, $6 hot dogs,... more...
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