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Ambush Marketing im Sport
Erich Schmidt Verlag 2010; US$ 53.86Hauptbeschreibung Vor dem Hintergrund enormer Kosten im Sportsponsoring setzen Unternehmen verstärkt auf Ambush Marketing. Dabei wird in der Unternehmenskommunikation die mediale Aufmerksamkeit von Sport-Events genutzt, ohne jedoch Vermarktungsrechte hierfür erworben zu haben. Der Grat zwischen innovativer Kommunikationspolitik und der Verletzung... more...
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Erich Schmidt Verlag 2011; US$ 64.65Hauptbeschreibung Sportliche Leistungen und Erfolge werden auf allen Ebenen immer professioneller vermarktet: von den Mega-Events und Profi-Ligen des Spitzensports über Fitness-Studios und Sportreisen bis zu lokalen Veranstaltungen im Breiten- und Freizeitsport. Doch um das gesamte Marketing-Instrumentarium im Sport erfolgreich einsetzen zu können,... more...
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SportsBooks 2011; US$ 7.00The 1908 London Olympics can claim to be the first ?modern? sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
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The British Olympics
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Can Anyone Hear Me?
Icon Books 2012; US$ 11.65Test match special producer Peter Baxter presents tales of commentating capers from the Gabba to Eden Park in Jamaica. For 34 years from 1973 Peter Baxter was BBC producer of the hugely popular Test Match Special, and during that time he reported on Test matches from around the world. This funny and revealing book takes us behind the scenes as Baxter... more...
Global Sport Marketing
Taylor and Francis 2012; US$ 135.00Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies... more...
