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- Dedalus 2013; US$ 14.57
A decadent history of sport with an alternative olympic games. From their offices above a boxing gym in Old Havana, Medlar Lucan and Durian Gray have set aside their congenital lethargy to begin a glittering and fantastical new project: The Decadent Sportsman. "We are inspired in part by the magnificent wastefulness of the preparations for the London... more...
- Taylor and Francis 2013; US$ 59.95
Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept in contemporary sport management, including: ... more...
- Palgrave Macmillan 2013; US$ 38.00
This book examines the London 2012 opening and closing ceremonies and the handover to Rio 2016 as articulations of national and cosmopolitan belonging. The ceremonial performances supported imaginative travel and created a tornadóros: an ideal form of 'human' that manipulates audiovisual narratives of culture and identity for global audiences. more...
- Taylor and Francis 2004; US$ 51.95
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing... more...
- Bloomsbury Publishing 2004; US$ 109.95
The Olympic ideal and the Olympic Games stand as symbols of global cooperation, international understanding and the bonding of individuals through the medium of sports. However, throughout the twentieth century, Olympic rhetoric was often confronted by a different reality. The Games have regularly been faced by crises that have threatened the spirit... more...
- Taylor & Francis 2006; US$ 48.95
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes... more...
- Edward Elgar Publishing 2007; US$ 60.00
The worldwide growth in sports participation, attendance and broadcasting has spawned a lively interest in economic analysis of sporting activities. The Handbook on the Economics of Sport is an original reference work by a stellar group of 65 experts whose monographs cover virtually all the significant aspects of the field. It is unique and valuable... more...
- McGraw-Hill 2006; US$ 32.00
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans'... more...
- University of Minnesota Press 2000; US$ 30.00
In Stadium Games, veteran Minneapolis Star Tribune reporter Jay Weiner analyzes Minnesota?s fifty-year history with pro sports and the issues contributing to the bid for a new stadium for the Minnesota Twins, along the way providing a big-picture evaluation of national sports economics. more...
- Taylor and Francis 2006; US$ 55.95
The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include whether the Beijing Games will be successful; whether they will be wrought with and wrecked by troubles; and who they will benefit. What value will the 2008 Games be to the people of China? Will they... more...