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- Erich Schmidt Verlag 2010; US$ 34.49
Hauptbeschreibung Konjunkturkrisen bleiben nicht ohne Auswirkungen auf das Sportbusiness. Die Folgen können für Vereine und Verbände gravierend sein - von rückläufigen Werbeeinnahmen bis zur Zahlungsunfähigkeit. Wie können Sportvereine und -verbände diesen Auswirkungen trotzen? Peter Rohlmann gibt in diesem eBook Antworten und gleichzeitig Einblicke... more...
- Erich Schmidt Verlag 2011; US$ 69.04
Hauptbeschreibung Sportliche Leistungen und Erfolge werden auf allen Ebenen immer professioneller vermarktet: von den Mega-Events und Profi-Ligen des Spitzensports über Fitness-Studios und Sportreisen bis zu lokalen Veranstaltungen im Breiten- und Freizeitsport. Doch um das gesamte Marketing-Instrumentarium im Sport erfolgreich einsetzen zu können,... more...
- SportsBooks 2011; US$ 7.00
The 1908 London Olympics can claim to be the first ?modern? sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
- Edward Elgar Publishing 2012; US$ 40.00
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how... more...
- Aurum Press 2012; US$ 14.57
Drawn from the pages of the Telegraph, this superb anthology pulls together the very best writing on the Olympics. Published for London 2012 and beyond, it spans over a hundred years, and counts famous Olympians including Steve Redgrave, Sebastian Coe, James Cracknell, Michael Johnson and the Princess Royal as contributors. Martin Smith?s selection... more...
- English Heritage Publishing 2012; US$ 14.57
History records that the Olympic Games originated in ancient Greece nearly three thousand years ago, died out around 393 AD, and were triumphantly reborn in 1896, in the Greek capital of Athens. Rather less well known is how, during the intervening centuries, an assortment of British writers, romantics, sportsmen and visionaries helped nurture that... more...
- Icon Books 2012; US$ 11.65
Test match special producer Peter Baxter presents tales of commentating capers from the Gabba to Eden Park in Jamaica. For 34 years from 1973 Peter Baxter was BBC producer of the hugely popular Test Match Special, and during that time he reported on Test matches from around the world. This funny and revealing book takes us behind the scenes as Baxter... more...
- Taylor and Francis 2012; US$ 57.95
Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced... more...
- Taylor and Francis 2012; US$ 135.00
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies... more...
- McFarland & Company, Inc., Publishers 2012; US$ 55.00
King Gustaf V of Sweden inaugurated the Fifth Olympiad at the Olympic Stadium in Stockholm on July 6, 1912. In the following weeks, 2,380 competitors from 27 nations representing six continents participated in well-organized competitions in perfect weather conditions. The largest Olympics yet at the time, the Stockholm Games have thus gone down in... more...