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Most popular at the top
- Taylor and Francis 2013; US$ 59.95
Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept in contemporary sport management, including: ... more...
- The Edwin Mellen Press 2009; US$ 149.95
This book argues that cheating not only destroys the integrity of sports, it destroys the integrity of the athlete and everyone who either supports cheating or allows it to happen. Majors topics such as "athletics is over the edge,""performance-enhancing substances,""victory with honor,""negative impact of marketers,"... more...
- Stanford University Press 2013; US$ 5.99
In Two Sports Myths and Why They're Wrong , authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust a couple of the most widespread urban legends about professional athletics. Exploring the claim that player salary demands increase ticket prices and asking whether Major League Baseball should emulate the National Football League,... more...
- John Blake 2013; US$ 8.99
This is the thrilling account of the heroism, ambition, and scandal of three remarkable men whose actions at the 1908 Olympics overshadowed the first London Games. Diminutive Italian Dorando Pietri fell five times, and was practically carried across the finish line. Scottish sprinter Wyndham Halswelle and American competitor Johnny Hayes were drawn... more...
- Springer 2013; US$ 99.00
A number of clubs in professional sports leagues exhibit winning streaks over a number of consecutive seasons that do not conform to the standard economic model of a professional sports league developed by El Hodiri and Quirk (1994) and Fort and Quirk (1995). These clubs appear to display what we term 'unsustainable runs', defined as a... more...
- Edward Elgar Publishing 2013; US$ 60.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Erich Schmidt Verlag 2013; US$ 46.00
Hauptbeschreibung Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher.... more...
- Taylor and Francis 2004; US$ 51.95
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing... more...
- Taylor & Francis 2006; US$ 48.95
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes... more...
- Edward Elgar Publishing 2007; US$ 60.00
The worldwide growth in sports participation, attendance and broadcasting has spawned a lively interest in economic analysis of sporting activities. The Handbook on the Economics of Sport is an original reference work by a stellar group of 65 experts whose monographs cover virtually all the significant aspects of the field. It is unique and valuable... more...