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- Taylor and Francis 2014; US$ 49.95
By representing their experience of modernity as different from the West in their respective Olympic Games, Asian nations reveal much about the ambitions and anxieties of being an Asian host in the continuing western Olympic hegemony. This original work explores the encounter between ?the East and the West? by analyzing the deliberate self-presentational... more...
- Birlinn 2013; US$ 21.98
‘I have always thought Gleneagles is one of the greatest places in the world to play golf? – Jack Nicklaus The Ryder Cup is coming home to where it all began; the 40th staging of golf?s showpiece event is returning to Gleneagles, Scotland. Tracing the history of the Ryder Cup back to that famous forerunner match at Gleneagles in 1921, this book intertwines... more...
- Taylor and Francis 2013; US$ 145.00
The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world?s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy.... more...
- Andrews UK 2013; US$ 4.99
In 2012 millions of people across the globe marvelled at the spectacle that was the London Summer Olympic Games, with thousands flocking to Englands capital to enjoy the sporting action first-hand. However, visitors to the new Olympic Stadium may not have realised that the site and surrounding area is steeped in history. Beneath the 2012 Olympics... more...
- Edward Elgar Publishing 2013; US$ 60.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Quest Books 2013; US$ 17.95
Nothing draws people together quite like sports. This book explores exactly why that is. In anticipation of the nostalgic return of the Games to Greece in 2004, mythologist and life-long athlete Phil Cousineau has produced a work that, unlike other titles on the subject, delves deeply into the spiritual dimension of the Olympics and potentially all... more...
- Erich Schmidt Verlag 2013; US$ 46.34
Hauptbeschreibung Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher.... more...
- Taylor and Francis 2013; US$ 40.00
This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation... more...
- Springer 2013; US$ 49.99
Die Bedeutung von Mega-Events wie Fussball-Weltmeisterschaften, EXPOs, Weltjugendtage, Olympische Spiele oder auch Pilgerfahrten nach Mekka (Hadsch) hat in den vergangenen Jahrzehnten stetig zugenommen. Zum Erfolg bzw. Misserfolg solcher Mega-Events leisten Public Relations (PR) einen erheblichen Beitrag. Auf der Grundlage der empirischen Ergebnisse... more...
- John Blake Publishing 2013; US$ 13.11
Thrust into the international spotlight at the 2012 Olympic Games thanks to her moving performances of ‘Abide with Me? at the opening ceremony and ‘Read All About It (Part III)? at the closing ceremony, Emeli Sandé is now an international superstar. However, her breakthrough came much earlier, in August 2011, with the release of her first single,... more...