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- Taylor and Francis 2013; US$ 145.00
The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world?s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy.... more...
- Edward Elgar Publishing 2013; US$ 60.00
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing... more...
- Erich Schmidt Verlag 2013; US$ 46.00
Hauptbeschreibung Nicht nur im sportlichen Wettbewerb, auch im wirtschaftlichen Rennen um Aufmerksamkeit und Vermarktungserfolg sind beim Management von Sportevents heute Strategie und Durchsetzungskraft gefragt. Wer seine Ressourcen falsch einteilt, bleibt auf der Strecke - wer gesellschaftliche und sportliche Trends übersieht, läuft hinterher.... more...
- Taylor and Francis 2013; US$ 40.00
This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation... more...
- Springer 2013; US$ 49.99
Die Bedeutung von Mega-Events wie FuÃ?ball-Weltmeisterschaften, EXPOs, Weltjugendtage, Olympische Spiele oder auch Pilgerfahrten nach Mekka (Hadsch) hat in den vergangenen Jahrzehnten stetig zugenommen. Zum Erfolg bzw. Misserfolg solcher Mega-Events leisten Public Relations (PR) einen erheblichen Beitrag. Auf der Grundlage der empirischen Ergebnisse... more...
- John Blake Publishing 2013; US$ 13.11
Thrust into the international spotlight at the 2012 Olympic Games thanks to her moving performances of ‘Abide with Me? at the opening ceremony and ‘Read All About It (Part III)? at the closing ceremony, Emeli Sandé is now an international superstar. However, her breakthrough came much earlier, in August 2011, with the release of her first single,... more...
- Luath Press Ltd 2013; US$ 19.95
Alan Rae was the physio at Hearts for over 20 years. He joined the club in 1982, languishing in the First Division and looking at the prospect of part time football. In that time he has seen 8 managers come and go as well as 3 owners and too many players to mention. Six years after leaving 'The Jambos' he has penned a memoir of his time at... more...
- Palgrave Macmillan 2013; US$ 85.00
This book offers historical and contemporary international analysis of fraud and corruption in sport, including a diverse range of cases from the sporting world including football, cricket, horse racing and boxing. more...
- Taylor and Francis 2013; US$ 59.95
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as... more...
- Taylor and Francis 2013; US$ 145.00
The Olympic Games have become the world?s greatest media and marketing event?a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics,... more...