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- Andrews UK 2012; US$ 2.99
Everything you need to know about the Olympics - and some amazing facts you wouldn't believe - are contained within this facsinating eBook. Who was the mascot for each games? What crazy sports are no longer events in the games? Who are considered to be the best athletes of all time? Were the winners always given gold medals? and how much gold is... more...
- SportsBooks 2011; US$ 7.00
The 1908 London Olympics can claim to be the first ?modern? sporting event which pitted nation against nation. There were rows between the British and Americans; a one-man walkover in the 400 metres when the US runners boycotted the event; a dispute over the shoes worn by one of the British tug of war teams and when the American team failed to dip... more...
- McFarland & Company, Inc., Publishers 2012; US$ 55.00
King Gustaf V of Sweden inaugurated the Fifth Olympiad at the Olympic Stadium in Stockholm on July 6, 1912. In the following weeks, 2,380 competitors from 27 nations representing six continents participated in well-organized competitions in perfect weather conditions. The largest Olympics yet at the time, the Stockholm Games have thus gone down in... more...
- Taylor & Francis 2012; US$ 59.95
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related... more...
- Taylor and Francis 2012; US$ 67.95
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key... more...
- Erich Schmidt Verlag 2010; US$ 53.86
Hauptbeschreibung Vor dem Hintergrund enormer Kosten im Sportsponsoring setzen Unternehmen verstärkt auf Ambush Marketing. Dabei wird in der Unternehmenskommunikation die mediale Aufmerksamkeit von Sport-Events genutzt, ohne jedoch Vermarktungsrechte hierfür erworben zu haben. Der Grat zwischen innovativer Kommunikationspolitik und der Verletzung... more...
- Taylor and Francis 2013; US$ 125.00
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many... more...
- A&C Black 2011; US$ 24.70
There was once a time, not so long ago, where our sporting heroes were treated with veneration. Players were players and their watchers were passive. Heroes lived on pedestals - they weren't public property. This book explores the many ways this dynamic has changed over the years. From the Barmy Army's loud but loyal support of the England... more...
- Wiley 2008; US$ 119.95
Today the Paralympic Movement is recognised as a global sporting phenomenon attracting thousands of athletes from an ever-increasing number of countries. Athlete First provides a thoroughly researched history and analysis of the Paralympic Movement, including the development and organisation of the International Paralympic Committee. As well as recounting... more...
- Aurum Press 2009; US$ 13.11
The budget for the 2012 Olympic village alone is already a billion pounds short. The likelihood of corporate sponsorship recedes with every day of the credit crunch. How on earth are we going to match the opening and closing ceremonies of Beijing, let along top them? Fortunately, London has been through just such hard times before in the run-up to... more...