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Science at Work in Auto Racingby Richard Hantula
Marshall Cavendish 2012; US$ 28.50Readers learn how scientific principles come into play with sports. more...
The NASCAR Wayby Robert G. Hagstrom
John Wiley & Sons, Inc. 2001; US$ 29.95From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry." --From the Foreword by William C. France, President, NASCAR "From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board." --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "It is great to be associated with NASCAR, the France family, and for... more...
Race of the Centuryby Julie M. Fenster
Crown 2005; US$ 11.99On the morning of February 12, 1908, six cars from four different countries lined up in the swirling snow of Times Square, surrounded by a frenzied crowd of 250,000. The seventeen men who started the New York to Paris auto race were an international roster of personalities: a charismatic Norwegian outdoorsman, a witty French count, a pair of Italian sophisticates, an aristocratic German army officer, and a cranky mechanic from Buffalo, New York. President Theodore Roosevelt congratulated them by saying, “I like people who do something, not the good safe man who stays at home.” These men were doing something no man had ever done before, and their journey would take them very far from home. Their course was calculated at more than... more...
Sports Sponsorship and Brand Developmentby Martin Beck-Burridge
Palgrave Macmillan Ltd. 2001; US$ 95.00Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies that culminated in their victory at the World Rally Championship. more...
Awesome Bill from Dawsonvilleby Bill Elliott; Chris Millard
HarperCollins 2006; US$ 9.99In this long-awaited autobiography, the legendary Bill Elliott details his childhood in rural North Georgia, building cars from scratch, struggling on the anonymous small-time tracks of the South to his against-the-odds rise to the pinnacle of NASCAR stardom: Winston Cup Champion. From Daytona to Talladega, from Bristol to Sonoma, ride shoulder to shoulder with Elliott as he battles Dale Earnhardt, Darrell Waltrip, Ricky Rudd, Rusty Wallace, and Alan Kulwicki for NASCAR's ultimate prize. Through Elliott's eyes we meet the colorful cast of old-school characters who built NASCAR: Cale Yarborough, Junior Johnson, the Allisons, Carl Kiekhaefer, and, of course, the France family. We join Bill in the car (and under it) as he sets the all-time record... more...
One Helluva Rideby Liz Clarke
Random House Publishing Group 2008; US$ 14.99From its raw beginnings on Southern dirt tracks, NASCAR smacked of a slightly depraved spectacle, as if nothing but trouble could come from the unbridled locomotion of a V8 engine. By the time NASCAR roared into the twenty-first century, it had grown into a billion-dollar sports and marketing colossus, its races attended by hundreds of thousands of fans on any given weekend from mid-February through mid-November, watched on television by the second-largest viewing audience in sports, and bankrolled by the marketing largesse of the Fortune 500’s elite. One Helluva Ride , a full-throttle account of the rise and reign of NASCAR nation, is award-winning motorsports reporter Liz Clarke’s chronicle of how stock car racing exploded from... more...
The Driverby Alexander Roy
HarperCollins 2007; US$ 10.99On his deathbed, Alex Roy’s father reveals a secret history of the notorious Cannonball Run of the 1970s, the utterly illegal high-speed non-stop races from New York to LA that featured a field of wealthy international participants. Inspired by his father’s dying words, Roy enters the high-octane world of semi-legal road rallies and illegal underground races—trying both to find himself in a mysterious and hazardous world, and to locate “The Driver”—the anonymous organizer of the world’s ultimate illegal race, neither of which may exist. Roy must first become a force to be reckoned with. In this riveting story, Roy straps you into his highly modified BMW M5, takes you on a terrifying 120 mph lap of Manhattan,... more...
Jeff Gordonby Jeff Gordon; Steve Eubanks
Simon & Schuster 2008; US$ 10.99The New York Times bestselling autobiography of one of auto racing's greatest drivers -- a pedal-to-the-metal look at the life of a NASCAR champion. Jeff Gordon is the hottest thing on the racetrack today! With his skill, determination, and heartfelt love of competitive driving, he has made the Winner's Circle his second home and has helped transform NASCAR racing into the mostwatched entertainment in America. Here, Jeff Gordon tells the story of his life behind the wheel -- from his unlikely beginnings on the California junior circuit to his meteoric rise to fame. Noting all the roadblocks he faced along the way, Gordon also gives readers an up-close, highspeed look at what it's really like to climb into the cockpit of a stock car... more...
The Complete Idiot's Guide to NASCARby Brian Tarcy
Penguin Group Inc. 2008; US$ 12.99The almanac that puts the pedal to the metal. For anyone new to the world of racing or hardcore fans looking for a comprehensive overview, this is the only book necessary. Chronicling the complete history of NASCAR®, as well as its controversies, this almanac?filled with fun facts, trivia, and stats?is the perfect guide for its millions of fans. * NASCAR® is America?s #1 spectator sport with 75 million fans * Identifies leagues, top drivers, strategies, scoring systems, rule changes, and terms * Includes a four-color insert * Easy-to-use almanac-style format * Published just in time for the 2008 racing season more...
Hard Drivingby Brian Donovan
Steerforth Press 2008; US$ 16.99Hard Driving is the dramatic story of one man’s dogged determination to live the life he loved, and to compete, despite daunting obstacles, at the highest level of his sport.Wendell Scott figured he was signing up for trouble when he became nascar’s version of Jackie Robinson in the segregated 1950s. Some speedways refused to let him race. “Go home, nigger,” spectators yelled. And after a bigoted promoter refused to pay him, Scott appealed directly to the sport’s founder, nascar czar Bill France Sr.France made a promise Scott would never forget – that nascar would never treat him with prejudice.For the next two decades, Scott chased a dream whose fulfillment depended on France backing up that promise. Persevering... more...