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The Ultimate NASCAR Insider's Track Guide
Center Street 2010; US$ 9.99With 70 million fans, NASCAR is the #2 spectator sport, after football. But unlike football, going to a race is a full weekend of events. From the tailgating, to the qualifying, to the checkered flag and post-parties--there's enough to fill several days at every event, and that's just at the track. Liz has maximized her personal connections with... more...
The Girl's Guide to Winning a NASCAR(R) Driver
Center Street 2009; US$ 9.99"How do you marry a NASCAR driver?" In a professional sport where over half its athletes are single men, no one but Liz Allison would, let alone could, dare to answer. Tongue-in-cheek but cunningly insightful, this satirical relationship guidebook with a NASCAR twist that will rev any female NASCAR fan's engine. more...
The Girl's Guide to NASCAR
Center Street 2012; US$ 9.99NASCAR's foremost female authority provides the first guide for women to America's fastest growing spectator sport. From shopping to scanners and pit stops to parties, this fun and informative guide gives you everything you need to enjoy a race, whether at the track or in your living room. Insider Liz Allison will tell you all the ins and outs of NASCAR,... more...
How Race Car Drivers Use Math
Infobase Publishing 2009; US$ 33.60When driving around the oval ring, drivers of race cars need to know much more than how to turn the wheel and avoid other drivers. How Race Car Drivers Use Math puts readers in the driver's seat to show how race car operators use math to calculate speed and fuel usage, judge their safety, and much more. more...
NASCAR Nation
ABC-CLIO 2010; US$ 45.00NASCAR Nation: A History of Stock Car Racing in the United States details the ongoing saga of this quintessentially American pastime. Looking at the drivers, events, and teams, it positions NASCAR racing within larger social, economic, and cultural trends in an attempt to address the sport's phenomenal growth and popularity.||This chronological examination... more...
Sports Sponsorship And Brand Development
Palgrave Macmillan 2001; US$ 101.00Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...
Drive
Reaktion Books 2013; US$ 28.00“The open road”—it’s a phrase that calls to mind a sense of freedom, adventure, and new possibilities that make driving one of our most liberating activities. In Drive , Iain Borden explores the way driving allows us to encounter landscapes and cities around the world. He takes particular notice of how driving is portrayed... more...
Bill France Jr.
Triumph Books 2012; US$ 24.99Former NASCAR president, chairman, and CEO William Clifton Franceknown to most people at Bill France Jr.is remembered and revered as the man who followed his visionary father at the helm of NASCAR, in the process becoming a visionary himself as he guided NASCAR to unprecedented levels of popularity. The biography covers Bill Jr.'s role... more...
Jeff Gordon
Triumph Books 2003; US$ 9.99Jeff Gordon took NASCAR by storm; his early success, good looks, and apparent disregard of the domination of existing driving stars, such as the famed "Intimidator," was an immediate polarizing force for fans. He was either loved or hated by fans of the racing series?there were no bystanders in the stands. This profile on the famous young driver details... more...









