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- Wiley 2008; US$ 115.95
For more than a millennium, the ancient Olympics captured the imaginations of the Greeks, until a Christianized Rome terminated the competitions in the fourth century AD. But the Olympic ideal did not die and this book is a succinct history of the ancient Olympics and their modern resurgence. Classics professor David Young, who has researched the... more...
- Taylor and Francis 2008; US$ 31.95
When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical... more...
- Taylor and Francis 2010; US$ 44.95
In most accounts of Olympic history across the world, India's Olympic journey is a mere footnote. This book is a corrective. Drawing on newly available and hitherto unused archival sources, it demonstrates that India was an important strategic outpost in the Olympic movement that started as a global phenomenon at the turn of the twentieth century.... more...
- Taylor and Francis 2009; US$ 53.95
The Paralympic Games is the second largest multi-sport festival on earth and an event which poses profound and challenging questions about the nature of sport, disability and society. The Paralympic Games Explained is the first complete introduction to the Paralympic phenomenon, exploring every key aspect and issue, from the history and development... more...
- ABC-CLIO 2006; US$ 56.00
Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques... more...
- Palgrave Macmillan 2010; US$ 49.00
Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector. more...
- HarperCollins 2009; US$ 13.99
IN 1936, Adolf Hitler welcomed the world to Berlin to attend the Olympic Games. It promised to be not only a magnificent sporting event but also a grand showcase for the rebuilt Germany. No effort was spared to present the Third Reich as the newest global power. But beneath the glittering surface, the Games of the Eleventh Olympiad of the Modern Era... more...
- Palgrave Macmillan 2010; US$ 49.00
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. more...