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Role of Electronic Media in Modern World
ABD Publishers 2008; US$ 95.00This book provides students with comprehensive information tha can enable them to see that career options in elctronic media extend far beyond traditional television and radio outletst. It brought together a wealth of sources from myraid backgrounds covering everything from one-person advertising agencies to executives with mega-media giants. Compe-ndious... more...
The Digital Glocalization of Entertainment
Springer 2011; US$ 94.99In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business... more...
How We Survived in UHF Television
McFarland & Company, Inc., Publishers 2011; US$ 35.00This personal narrative is co-authored by two of the best-known names in American UHF television broadcast management: Kathryn "Kitty" Broman Putnam and William Lowell "Bill" Putnam. During the first two decades of Ultra-High Frequency (UHF) television, when the established VHF (Very-High Frequency) stations dominated the TV marketplace,... more...
Pacifica Radio 2E
Temple University Press 2000; US$ 28.95In the public radio landscape, the Pacifica stations stand out as inn0ovators of diverse and controversial broadcasting. Pacifica's fifty years of struggle against social and political conformity began with a group of young men and women who hoped to change the world with a credo of non-violence. Pacifica Radio traces the cultural and political... more...
Werbespot als Fernsehtext
De Gruyter 1998; US$ 126.00Commercials are an integral part of television 'text' and can no longer be appropriately described as 'external' to it. Instead they need to be regarded in their interrelation with the text varieties encountered on the various TV channels, both public and private. The discourse-analytic classification of commercials and the place they have in the flow... more...
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Diplomica Verlag 2012; US$ 27.54Hauptbeschreibung Der Fernsehkonsum von Heranwachsenden wirft bis heute verschiedenste Fragen und Theorien auf. Dementsprechend groß und vielseitig ist die Zahl der Untersuchungen. Viele Effekte, eine aggressionssteigernde Wirkung von gewalthaltigen Fernsehinhalten zum Beispiel oder auch die Erzielung positiver Lerneffekte durch Bildungsprogramme,... more...
Inside the BBC and CNN
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Qualität im Zeitalter von TV 3.0
Springer 2012; US$ 54.99Die Digitalisierung des öffentlich-rechtlichen Fernsehens hat in Deutschland zu einer leidenschaftlichen Auseinandersetzung über die damit verbundenen Qualitätsansprüche geführt. Der Governance-Idee folgend zeichnet Angelika Mayer die entsprechende Stakeholder-Debatte nach, um Empfehlungen für die zukünftige Qualitätspositionierung... more...
An Introductory History of British Broadcasting
Taylor and Francis 1997; US$ 35.95This is an accessible and concise history of British radio and television. The book considers the nature and evolution of broadcasting, the growth of broadcasting institutions and the relation of broadcasting to a wider political and social context. Beginning with the genesis of radio at the turn of the century, Crisell discusses key moments in media... more...
Television Policies of the Labour Party, 1951-2001
Taylor and Francis 2003; US$ 76.95Des Freedman explores Labour's divided response to the development of commercial television in the 1950s and assesses the impact of Wilson's governments on television in the 1960s. His key argument is that Labour has always been a vigorous but ultimately unreliable advocate of television. more...
