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Most popular at the top
- De Gruyter 1998; US$ 133.00
Commercials are an integral part of television 'text' and can no longer be appropriately described as 'external' to it. Instead they need to be regarded in their interrelation with the text varieties encountered on the various TV channels, both public and private. The discourse-analytic classification of commercials and the place they have in the flow... more...
- Diplomica Verlag 2012; US$ 28.99
Hauptbeschreibung Der Fernsehkonsum von Heranwachsenden wirft bis heute verschiedenste Fragen und Theorien auf. Dementsprechend groß und vielseitig ist die Zahl der Untersuchungen. Viele Effekte, eine aggressionssteigernde Wirkung von gewalthaltigen Fernsehinhalten zum Beispiel oder auch die Erzielung positiver Lerneffekte durch Bildungsprogramme,... more...
- Taylor and Francis 2012; US$ 39.95
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation,... more...
- Springer 2012; US$ 49.95
Die Digitalisierung des öffentlich-rechtlichen Fernsehens hat in Deutschland zu einer leidenschaftlichen Auseinandersetzung über die damit verbundenen Qualitätsansprüche geführt. Der Governance-Idee folgend zeichnet Angelika Mayer die entsprechende Stakeholder-Debatte nach, um Empfehlungen für die zukünftige Qualitätspositionierung... more...
- Springer 2013; US$ 39.99
Pay-TV in Deutschland, das ist die 20-jährige Geschichte von tragischen Missverständnissen, verfehlten Hoffnungen, aber auch unglaublicher Ausdauer. Letztere scheint sich nun auszuzahlen: Nicht nur, dass der Branchenprimus Sky Deutschland vor einer Trendwende zu stehen scheint, auch immer mehr TV-ferne Branchen engagieren sich mittlerweile... more...
- Taylor and Francis 2013; US$ 100.00
Channel 4 had been a matter of controversy for years even before it came on the air in November 1982. There were lengthy debates about what its role would be and the part to be played by the ITV companies and the growing number of independent television producers. There was also political controversy over the profile of the new channel, some wishing... more...
- Hoover Institution Press 2007; US$ 14.99
This overview of the impact of Western radio and Radio Liberty—from the listeners' perspective—addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more. Based on more than 50,000 interviews with Soviet citizens, the book sheds light on what these broadcasts meant to listeners as the... more...
- Hoover Institution Press 2008; US$ 9.99
Drawing from lessons learned during the cold war broadcasting experience, Communicating with the World of Islam suggests the best ways to organize U.S. efforts to communicate with the Islamic world. It examines the impact the Voice of America, Radio Free Europe, and other broadcasting tools had and suggests how we can use these instruments today to... more...
- Auckland University Press 1997; US$ 31.99
The Remaking of Television New Zealand outlines and analyses the radical changes made to television broadcasting in New Zealand during the period 1984-1992. It looks closely at how TVNZ, a division of the Broadcasting Corporation of New Zealand, was transformed into a successful commercial company under the State-Owned Enterprises Act 1986. Based... more...
- Taylor and Francis 2013; US$ 47.95
Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the natural context of everyday living, and drawing comparisons... more...