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- Taylor and Francis 2001; US$ 110.00
Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the... more...
- Taylor and Francis 2012; US$ 35.95
An Introductory History of British Broadcasting is a concise and accessible history of British radio and television. It begins with the birth of radio at the beginning of the twentieth century and discusses key moments in media history, from the first wireless broadcast in 1920 through to recent developments in digital broadcasting and the internet.... more...
- Oxford University Press 1992; US$ 124.99
Like its companion volume, Telecommunications in Europe, this book deals with the evolution of powerful monopoly institutions in the communications field--the public broadcasters--and the dramatic changes that took place in the late 1980s thoughout Europe, and transformed the media landscape. It provides a comprehensive view of European broadcasting... more...
- Taylor and Francis 2006; US$ 35.95
This book is based on a pilot research project funded by the Independent Broadcasting Authority, which was conducted in the spring of 1985, investigating television viewing in a small number of families from different social backgrounds. Because of the small size of the sample (and the restricted definition of household type employed in its construction)... more...
- Taylor and Francis 2006; US$ 65.95
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to... more...
- Taylor and Francis 2005; US$ 36.95
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia... more...
- Greenwood Publishing Group 1999; US$ 107.00
A discussion of National Public Radio in America and its prospects for survival and success. Beginning with a description of events that led to the creation of NPR, it examines the relationship between NPR and its affiliate stations and how the struggles over funding have affected its agenda. more...
- Edward Elgar Publishing 2006; US$ 40.00
Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services... more...