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Mobilizing the Hordes
Langaa RPCIG 2012; US$ 34.95This book draws on years of rich empirical research on radio drama production in Cameroon to offer a strikingly new perspective in Development Theatre discourse in Africa. Chronicling the history and evolution of Development Theatre practice in Anglophone Africa and arguing for literary forms that address the basic everyday realities of ordinary people... more...
Viewers Like You
Columbia University Press 2002; US$ 29.99How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like you," just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive "oasis of the wasteland" represented... more...
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Cambridge University Press 2004; US$ 48.00In the late 1980s and 1990s, the advanced industrial countries considered replacing the existing analog television infrastructure with a new digital one. Hart's book shows how nationalism and regionalism produced incompatible standards in the US, Japan and Europe, and led to missed opportunities in developing new technologies. more...
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Taylor and Francis 2012; US$ 53.95The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. This text offers an overview of how government regulations affect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. The Radio... more...
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Taylor and Francis 2012; US$ 48.95This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
