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Most popular at the top
- Taylor and Francis 2012; US$ 64.95
Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved... more...
- Springer 2006; US$ 119.00
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation... more...
- Springer 2006; US$ 119.00
Surveying the issues associated with the adoption and use of mobile communication, this book explores developing areas of inquiry. It provides an analysis of specific areas, including: the psychological dimensions of mobile communication; the linguistics of mobile communication; and the understanding of mobile communication's commercialisation. more...
- Taylor and Francis 2008; US$ 158.00
This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer... more...
- Springer 2008; US$ 119.00
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business... more...
- Taylor and Francis 2008; US$ 126.00
In light of emerging forms of software, interfaces, cultures of uses, and media practices associated with mobile media, this collection investigates the various ways in which mobile media is developing in different cultural, linguistic, social, and national settings. Specifically, contributors consider the promises and politics of mobile media and... more...
- Springer 2007; US$ 79.99
"Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...
- SAGE India 2005; US$ 101.00
Wireless is the hottest technology and media sector in the world todayand Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem... more...
- Organisation for Economic Co-operation and Development 2000; US$ 42.00
Mobile communications is one of the tremendous success stories of the telecommunications industry. By June 1999, there were 293 million mobile subscribers in the OECD area, or around one mobile phone for every four inhabitants. Current growth continues to exceed most past projections. The benefits wrought by mobility in communications are increasingly... more...
- Palgrave Macmillan 2001; US$ 155.00
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards... more...