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m-Profits
Wiley 2004; US$ 120.00UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by... more...
3G Marketing
Wiley 2005; US$ 105.00Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really... more...
Mobile Service Innovation and Business Models
Springer 2008; US$ 109.99Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business... more...
The Future of Mobile Communications
Palgrave Macmillan 2002; US$ 148.00Mobile communications are about to enter the third stage in their development, widely known as 3G. This will bring always-on internet access to mobile devices. This book investigates the history of mobile communications and explores the technological background to 3G in a user-friendly manner. It examines the licensing process throughout the world,... more...
The Internationalisation of Mobile Telecommunications
Edward Elgar Publishing 2008; US$ 40.00Reviews the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This title places these mobile operators within a wider business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. more...
SMS Uprising
Pambazuka Press 2010; US$ 16.99Providing a unique insight into how activists and social change advocates are addressing Africa's many challenges from within, this collection of essays by those engaged in using mobile phone technologies for social change provides an analysis of the socioeconomic, political, and media contexts faced by activists in Africa today. The articles address... more...
The Mobile Multimedia Business
Wiley 2006; US$ 145.00As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications,... more...
Leveraging Mobile Media
Springer 2006; US$ 109.99Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation... more...
The Power of Networks
Edward Elgar Publishing 2011; US$ 40.00With an ever-growing number of users, the Internet is central to the processes of globalization, cultural formations, social encounters and economic development. These aside, it is also fast becoming an important political domain. Struggles over disclosure, access and governance are only the most visible signs that the Internet is quickly becoming... more...
Global Competition Between and Within Standards
Palgrave Macmillan 2001; US$ 155.00Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards... more...
